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Home License to Succeed

License to Succeed

An Art of Strength License will strengthen your business too.

As a certified trainer, you want to help your clients achieve a stronger, healthier body, but you also need to build a strong, healthy business. An Art of Strength license can help you achieve both.


Art of Strength embodies the timeless concept of Physical Culture: training for maximum functional strength, achieving a body that is even stronger than it looks, more durable, less prone to injury and more resilient.

We’ve developed training methods, equipment and programs proven to work across a wide spectrum of users, from elite athletes to fitness enthusiasts.

Take a look at all the benefits of being an Art of Strength Licensee, then get ready to gain an edge over the competition.

AOS Certification

Special Rates on Certification Training
Experience the true Art of Strength with discounted rates on our Authentic Strength Development Course created by renowned trainer and physical culturist Anthony DiLuglio. You get an introduction to our philosophy and four courses in one: Vintage Progressions, Kettlebell Essentials, Undulation Training System (UTS) and Elevation Training System (ETS).

AOS Equipment

Special Discounted Licensee Pricing on Equipment 
All AOS equipment was designed by us, for us to ensure the highest quality and durability. Bulldog-tough, they’ll stand up to years of industrial-strength use. Individually built to order to our specifications, all are made in the U.S.A.

AOS Programming

Twelve Printed Workout Programs 
We’ll send you a minimum of twelve workbooks in your first year as a licensee featuring programming, protocols and objectives. Each will have a QR code linking you to how-to videos so you can see proper form for every move to better correct your clients. Tutorials also include a gym setup diagram for each workout for the most effective use of your space.

AOS Online

Online Support
You’ll be listed on as a licensed AoS facility, which will include information on your physical address, website, contact information, and AoS courses offered. Also, as a part of our affiliate program, if any of your members order AOS equipment through your site, you’ll earn a commission, adding a whole new revenue stream to your business.

AOS Branding

Alignment with a Premiere Brand
To help you market your training center and draw new clients, licensees have exclusive use of our tagline, “Powered by Art of Strength” and use of Art of Strength signature brand colors. You’ll also have the ability to purchase dynamic Art of Strength and Punch Gym Wall Art and Window Decals to help your center stand out.